Marketing Essay Example | Topics and Well Written Essays - 250 words - 48

Marketing - Essay Example Further, the retail store provides incentives coupons on its website periodically that can be used only in-store, thus prompting the online consumers to visit the bricks-and-mortar retail stores. The household catalog strongly iterates the availability of products online, providing promotional codes in the catalog that can be used online. The promotional function integrates all of the marketing messages so that customers find consistency in how the business is positioned against competition stemming from its different marketing channels. JCPenney positions on price and affordability against its competition, and the majority of integrated promotions for all three channels focus on pricing differentiation. It could confuse the brand concept if the business used multiple promotional strategies. Promotions are not different in-store, in the catalog, or online since the company maintains a very wide target demographic. Because the business carries products relevant to many different lifestyles and age groups, it must adopt a mass market promotional strategy rather than limiting the business to niche marketing or market

History Essay Example | Topics and Well Written Essays - 500 words - 23

History - Essay Example According to Turner, Americans derived their unique character from the constant need to face this great frontier and conquer its wildness. This provided Americans with specific traits such as individualism as they battled the wilderness alone, nationalism as they claimed new territories for their country, mobility as they continued to push their boundaries and egalitarianism as they discovered that each man, fighting for a means of making a living, was equal to all other men as they are all engaged in the same activity and should be given the same opportunity (Flagg, 1997). In many respects, Turner had a good point. Americans were constantly coming up against a frontier boundary behind which the world was still savage and wild. In order to make this land hospitable, it was necessary for individual spirits, knowing they would not have the backing of a large community or governmental army behind them, to go out and conquer this wilderness and bring it into order for the ‘proper’ settlement of civilized folk. That there was a frontier at all presented a constant challenge to all Americans that success could be had for the taking if one was willing to fight hard enough for it. At the same time, there seemed to be no limit to this expanse of wild areas to be conquered, giving Americans the impression that it was open to any and all who would come. However, as Wibe (2007) explains, this theory discounted to an obscene degree the role of the ‘savages’ who already lived in this wild and untamed land. Rather than simply being open and available for the taking, much of this land already belonged to another people, people who often had treaties with the very government Americans envisioned themselves as fighting for. There is no account for the lack of shame Americans should have taken at desecrating a land belonging to others, no indication of the moral destruction caused by the near