Social Entrepreneurship - Ruby Cup Research Paper

Social Entrepreneurship - Ruby Cup - Research Paper Example They first started their mission to foster menstrual hygiene along with the women empowerment in the poverty-stricken slums of Kenya. In addition, through the product, they wanted to decrease the school drop-outs of girls, due to cultural taboos and menstruation issues. In spite of their barriers in fund raising and acceptance of their product, they kept their business strongly motivated towards attaining their goal. They rely on providing a sustainable solution taking into consideration financial, social as well as environmental aspects. Their innovative approach towards solving the social problem by educating women and facilitating them to generate income has gained greater recognition among the global business. And the result of which, Ruby Cup is the winner of The Global Social Entrepreneurship Competition in 2012 and also Venture Cup in 2012. When I was a junior at Amherst Central High School in 2002, one of my best friends was an exchange student from Osterby, Germany named Maxie Matthiessen. Along with two other girls from her business college in Copenhagen, she developed her own menstrual hygiene product. It was six years ago when Maxi and her team were curious about their vision of changing the world for a better tomorrow. By challenging the existing methods of business and development, they started to hunt ways to develop an initiative, focused towards societal issues. When Maxie and her friends got introduced to the menstrual cup, they found it beneficial, cost-saving and a hygienic solution to the menstrual needs. Furthermore, they got to know about the societal problems faced by the girls and women in the developing countries. The unaffordability of these women in getting the sanitary pads and the resultant struggle in the society, made Maxie and her friends to contemplate about launching this product in an wides pread manner in those countries.. Soon in March 2011, they started gathering the